Moment Marketing
If you’re not familiar with the term: Moment Marketing delivers the right message at the right time. It sometimes manifests itself as marvellous spontaneity – those moments do exist – but in almost any other case, moments that create impact have been carefully crafted and planned ahead. In any case, the forces of magic and spontaneity harbour some serious potential.
Moment Marketing uses on- and offline experiences to get people to connect. We bring persons and brands together as if they were sharing a room.
To be successful, content and context must be perfectly aligned. This is not as simple as it seems.
How do we work?
1. We blend in so you can stand out
What makes your brand unique and relevant? And for whom? We get under your organisation’s skin. Do your current events and communication match with that brand DNA?
Next, we sit down with your communication team to define goals. This way, we finetune the interplay between brand, strategy and target audience.
A never-ending soul-searching process? No! You already have a pretty good idea about who you are and what you want. We just look at it through the Moment Marketing lens. With a fresh and strategic pair of eyes, that is.
2. Inspiration is the spark
We help you to take a good look in the mirror: do your values still hold today? Do co-workers and customers share that opinion? What is the culture, where’s the internal dynamic heading?
With the Moment Marketing philosophy as a trigger, we get your team to discover new insights. A memorable (aha!) moment in itself, and often the spark that sets the internal community on fire.
3. The journey is about more than just that one stopover
An event? Great idea. But: don’t let it go by in vain. Just as Rome, meaningful and sustainable relationships are not built in a day.
We take a different approach. We craft a solid journey for you and your target audience to make together. Intense and less intense moments cross both your paths. Online and offline. Big or small.
That way, your story stays authentic. Your event will only become more valuable. Because it originates from a vision. And as a result: a way better ROI to often considerable budgets.
4. Rely on our network of expertise
Seasoned and reliable experts: they bring your campaign to life exactly the way it was written down. This is how we meet all your expectations.
We’re quite proud of our network. They function as an extension of our inhouse team. The well nurtured automatisms between all of our experts make us prepared for the unprepared. It also means that every dime and every talent is put to work where they excel.
And you? You reap the benefits. And you’ve still got one single point of contact, coordinating your entire project.
5. To measure is to know
ROI? Sure. When it comes to keywords, Google Display or Facebook ads. But events? Nobody ever crunches the numbers. Strange, because events do take a big bite out of your marketing budget.
This too pleads in favour of the Moment Marketing approach. With not just the event as a one-off, but with touchpoints before and after. With more contacts to measure, more knowledge can be gained, based on the KPI’s we establish together.
Our ambassadors
They believe in our vision, are imbued with our philosophy.
They nurture us with their insights, content and inspiration.
They guide and support us.
You could call them our earliest fans.