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Events are changing.
So are people.

RE:Human

10 fundamental shifts in how events are experienced, researched and validated by leading experts across the industry.

The event industry faces its greatest shift yet. Not driven by technology, but by humanity. RE:HUMAN is the sector's answer to itself.

When was the last time you attended an event that genuinely changed something in you?

〰️ Do you also notice that attendees expect more but have less patience than ever?

〰️ What if technology isn't the answer but the question?

When was the last time you attended an event that genuinely changed something in you? 〰️ Do you also notice that attendees expect more but have less patience than ever? 〰️ What if technology isn't the answer but the question?

THE PARADOX OF EVENTS

More impressions. Less impact.

We produce more events than ever before. But how often do people drive home thinking: that changed something in me?

Trendwatcher Bert Van Thilborgh puts it sharply: audiences are no longer passive. They don't want to be consumed, they want to co-create. Prof. Dr. Theo Compernolle, neurologist, adds that our brains literally respond less to "more". The reward mechanisms that still fire are those for authenticity, genuine connection and wonder.

At the same time, the pressure on ROI grows. On content. On inclusion. The question isn't more or fewer events, it's different. More intentional. More human. That's where RE:HUMAN begins.

WHAT WE SEE

More events than ever before. Larger productions, challenging budgets, more advanced technology.

BUT AT THE SAME TIME

Less connection. More distraction. Shorter attention spans. A deeper need for authenticity.

THE ESSENCE

Attendees don't want more shows — they want meaningful experiences that move, connect and transform them.

5 Commandments for a More Human Event

Not as rules but as a compass start for everyone who believes events can change people.

A Living Manifesto

RE:HUMAN is not a destination. It's an ongoing conversation between event professionals, scientists, philosophers and pioneers about the future of live experience. Each year, new insights, experts and congresses refine the roadmap. You can be part of it.

  • Every decision, from venue to programme, begins with the question: what does the human being here need?

  • Choose what moves people over what impresses them. The question isn't "does this look good?" but "does this feel right?"

  • Fewer stimuli, more intention. An empty space can say more than a packed programme.

  • Involve your attendees before, during and after. An event that was made together is an event that is owned together.

  • Beyond leads and figures: what behaviour change followed? Which connections endured? What did people carry home with them?

May 2026:
RE:HUMAN Congress I.

First edition, 13 speakers from science, technology and event design

2025–2026:
The 10 Shifts and 5 Commandments validated in practice by organisers and attendees across the industry

May 2027:
RE:HUMAN Congress II.

new insights, new speakers, an evolved roadmap

Ongoing:

The manifesto grows with the industry, your field experience is the fuel

The Experts Behind RE:HUMAN

  • Bert Van Thilborgh

    Trendwatcher

  • Prof. Dr. Theo Compernolle

    Neurologist & author

  • Michiel Vanderheyden

    Moderator & thinker

  • Yassin Badi

    Experience designer at Studio Bonheur

  • Prof. Tijl De Bie

    Professor of AI at UGent

  • Hans Buysse

    AI Innovator at AI Candy

  • Raoul Maris

    Event pioneer at GELO

  • Jim Cantens

    Food strategist at True Food Agency

  • Pieter Uytterschaut

    Festival maker at Alcatraz Festival

  • Thomas Van Eeckhout

    CEO at EASI

  • Jeroen Borloo

    Experience architect at Rookoo

  • Ralph Maes

    Community builder at Lucky Stride Run Club

  • Felix Coens

    Student voice at Student voice at Ghent University

Get Involved

Ready to bring RE:HUMAN to your event?

Colorclub helps organisations translate RE:HUMAN principles into concrete event concepts. From strategy to scenography, we guide the entire journey.

RE:HUMAN Congress II

May 26, 2027 — Ghent

The second edition brings together the sharpest minds in the event world. New insights, evolved shifts, and the chance to be part of a movement redefining the industry.

Learn more

RE:HUMAN

Events are under pressure. Not because of trends, but because of relevance. Technology is expanding the playing field, but creating meaning requires more than technology alone. New generations are looking for connection and responsibility rather than spectacle.

The real question is how we can create human impact again. Rather than waiting to see what happens, we prefer to take action. That is why we launched the first RE Congress, built around one central question: What is the future of events?

On Wednesday, 27 May 2026, in collaboration with Arena Group, we organized a day dedicated to this debate. We brought together thinkers and doers in a sharp and diverse format. The outcome? You can read all about it here.